Squid Game is coming to Sandbox VR locations.
Squid Game is at many Sandbox VR locations.
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Squid Game Virtuals generates $4.56M for Sandbox VR in first two months

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

The Netflix streaming video series Squid Game: The Challenge — a reality TV version of the hit Squid Game TV series — produced a winner who took home $4.56 million in real-life money on the show.

And now Sandbox VR is reporting that its VR-based location-entertainment show, Squid Game Virtuals, has also taken in $4.56 million in its first two months on the market, said Steve Zhao, CEO of Sandbox VR. That means it is the biggest hit ever for the company.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.