Square Enix CEO Yosuke Matsuda interview — Betting big on The Avengers game

Posted byby Dean Takahashi
June 17, 2019
Updated June 20, 2025
10 min

Square Enix had so much to talk about at the Electronic Entertainment Expo (E3) that it took advantage of the void left by Sony’s absence and held a press event. And it showed off a lot of games, including the highly anticipated game based on its partnership with Marvel on The Avengers.

I spoke with Yosuke Matsuda, CEO of Square Enix, about the company’s big announcements at E3. The film Avengers: Endgame has made about $2.7 billion at the box office so far this year, and there are huge expectations from fans around the video game.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.