Splitforce is moving its A/B testing on Unity into China.
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Splitforce takes analytics-based feedback test to Chinese game market

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Splitforce has embedded its user feedback testing, known as A/B testing, in Unity Technologies’ game engine, and it is taking the product to the Chinese game market.

The Beijing and New York company hopes that such testing, which helps a developer figure out exactly what gamers prefer inside a game, or where gamers stall or quit a game, will be enough to keep it above the fray in the overall analytics market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.