Spin Master creates fund to expand Paw Patrol and other properties in gaming

Spin Master is introducing a new investment program that emphasizes growth in the company’s key markets. Spin Master Ventures is investing $100 million in toys, entertainment, and digital games. This effort has already resulted in minority investments in Swedish-based game studio Nordlight Games and online tutoring service Hoot Reading.

Spin Master is looking at opportunities for growth by focusing on its core strengths. The company already has successes in toys, entertainment, and digital games. That includes PAW Patrol, but it also includes properties like Gabby’s Dollhouse, which has a mobile game from Spin Master that my daughter plays constantly.