Soomla ranked the top mobile ad networks and the top advertisers.
Soomla ranked the top mobile ad networks and the top advertisers.
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Soomla: Facebook provides the best value among mobile ad networks

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile ad measurement firm Soomla said in a new report that the Facebook Audience Network provides the best value to mobile publishers in its first-ever ranking of mobile ad networks.

That’s not a surprise, and it probably has to do with the fact that Facebook targets real people who provide their real names.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.