Hideo Kojima E3 2016 02
Hideo Kojima at E3 2016
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Sony stole the show in the battle of the E3 press events

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

It’s not so hard to figure out that Sony stole the show in the battle of the press conferences at the Electronic Entertainment Expo (E3). I’ve attended all five major press events for Bethesda, Electronic Arts, Microsoft, Ubisoft, and Sony, and it’s easy to see that Sony had the most crowd-pleasing surprises.

That’s all the more surprising because Microsoft announced two new pieces of hardware — the slimmer Xbox One S and the Project Scorpio next-generation console for the holidays of 2017 — while Sony didn’t talk about new hardware. It underscored that games — and surprising people with new games — are really important at E3.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.