Sony cuts $50 off price of PlayStation Vita handheld

Sony opened its press event in Germany today with a much-needed price cut for the PlayStation Vita. The handheld console will now sell for $199  in the U.S., down from $250. Europe gets a similar price cut.

The move is aimed at improving the fortunes of the Sony game gadget, which has been struggling in competition with Nintendo’s 3DS and Apple’s various mobile devices.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.