Andrew House, head of games at Sony.
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Sony announces PlayStation VR will launch in October for $399

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Sony game chief Andrew House announced today that the PlayStation VR virtual reality headset will launch for $399 in October.

It’s going to be a big year for virtual reality, and the crowds at the VR sessions at the Game Developers Conference reflect that. VR is expected to be a $30 billion market by 2020, according to tech adviser Digi-Capital. The PS4 has sold 36 million systems since its November debut, and it’s the leading home gaming console in the $99.3 billion global gaming market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.