Soccer star Lionel Messi is better than supermodel Kate Upton when it comes to advertising games (updated)

[Updated 12/22/14 11 pm with a correction: Our story incorrectly reported the number of views for the Game of War: Fire Age YouTube ad. That ad has more than 2.5 million views across various YouTube posts over four weeks. That number is more than the 2 million reported for the FIFA 15 ad over two weeks.]

One of the world’s biggest sports stars is turning into a smart investment for game maker Electronic Arts.