So long, Ashley Madison; hello, Tinder: VB App Engagement Index July 2015

Tinder had the biggest increase in app store ranking over the past 30 days, according to new data from SimilarWeb. And games, games, games were huge on Android.

We have just published the first VB App Engagement Index, powered by data from SimilarWeb. It is a free monthly update on what’s hot and what’s not in the world of apps, with a focus not so much on pure downloads or sheer numbers of users, but app engagement: how dedicated an audience has each app managed to gain.