Snoop Dogg endorses SOS survival game and smokes blunts on Twitch

The celebrity endorsement is an age-old marketing trick, and it’s one that game developers still use even in an era of social-media influencers. Developer Outpost Games just worked with beloved West Coast rapper Snoop Dogg on a Twitch stream where the dogg father played the game for a audience of thousands.

And yes, he did smoke weed.