Snap hits 100 million players, teams with Zynga, and launches more chat games

Snap today announced that more than 100 million users have played Snapchat games since the April 2019 launch. With that success, the mobile chat company is doubling down on its game platform, announcing a new collaboration with Zynga and a bunch of Snap-created and third-party games.

“I think we’re really excited about Snap Games because it just lowers a lot of friction,” William Wu, head of Snap Games, said in an interview with GamesBeat. “For game developers, it’s really hard to get a group of friends to install a game, create accounts, and link up in a game and then play. We’ve been focused on the core experience of making it seamless. And we’re seeing exciting early results.”