Snap is introducing ChatGPT AI to its Lens products.

Snap adds ChatGPT to its AR with a focus on AI at Lens Fest

Snap said it is adding ChatGPT to its augmented reality Lenses as AI becomes an integral part of consumer products.

In a collaboration with OpenAI, Snap created the ChatGPT Remote API, granting Lens developers the ability to harness the power of ChatGPT in their Lenses. This paves the way for new and engaging learning, conversational, and creative experiences for Snapchatters. In addition, a 3D face mask generator has been integrated, enabling the rapid creation of self-expression Lenses. This amalgamation of Gen AI and advanced face mesh capabilities facilitates the creation of potentially viral Lenses in mere seconds.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.