Posted inin Business

Skylanders vs. Amiibo vs. Disney Infinity vs. Lego Dimensions: The state of toys-to-life games

Posted byby GamesBeat
August 5, 2015
Updated June 18, 2025
8 min

Pricey plastic

Why have games like Skylanders and Disney Infinity grown? Because one study found parents spent $131 on toys-to-life products over a six-month period.

Toys-to-life is working wonders for publishers’ profits, but can prove complex for families to find best value. Here’s what matters to the families I’ve worked with.

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