Hook ’em while they’re young. That strategy worked on me when it comes to games, cereal, and the work of Liza Minnelli — Disney and Activision are attempting the same strategy with their premier kids gaming franchises.
In 2013, Disney Infinity outsold Skylanders: Swap Force, but that’s not the whole story. Swap Force debuted in October. That gave Disney Infinity, which debuted in August, a two-month head start. Things get a bit more complicated when you consider all three entries in the Skylanders franchise versus Disney Infinity.
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