Skybound Entertainment, the entertainment company behind global franchises The Walking Dead and Invincible, has hired Kristina Cole as senior vice president of global communications and corporate brand.
That’s happening as Skybound is gearing up to launch its upcoming Invincible VS fighting game.
In this key executive role, Cole will lead the company’s global communications strategy, positioning, and brand narrative across Skybound’s comics, games, television, film, audio, and collectibles divisions, as well as helm corporate communications, licensing and IR.
Cole’s experience spans 25 years building awareness for iconic brands, launching category-defining content, and leading communications for top entertainment, gaming, and direct-to-consumer companies. She joins from mobile gaming leader Jam City where she led corporate brand visibility and communications across a portfolio of original mobile games and IP partnerships.
Prior to that, she led communications at Dollar Shave Club where she played a pivotal role in establishing the brand as a household name from early phase through its acquisition by Unilever, held senior PR and brand strategy roles at Comcast/NBCUniversal’s G4 network, Ovation TV, and at top PR agencies representing Red Bull, Bandai, and more.
Cole’s deep ties to pop culture and fan communities are rooted in her time at G4, the original gaming television network, where she oversaw all network, show and talent publicity bridging comics, gaming, and entertainment. Her experience in corporate and consumer communications, fandom-driven storytelling and building creator-led brands at scale will support Skybound’s mission to amplify awareness of the company as a leader in entertainment across all media platforms.
“Kristina brings exactly the kind of brand leadership and cultural instinct we value at Skybound,” said David Alpert, CEO of Skybound Entertainment, in a statement. “She’s a strategic communicator, a creative thinker, and deeply understands how to reach fans and partners alike with purpose and personality. We’re thrilled to have her help lead our next chapter, shepherding the Skybound brand across business lines and territories in this newly created and integral role.”
“Skybound is uniquely positioned to build the next generation of global franchises in a way that is creator-led and deeply connected to fans,” said Cole, in a statement. “I’m honored to join the team and help shape the voice of a company that’s not only telling bold stories but is masterfully expanding how those stories come to life.”
Cole will report directly to Alpert and lead consumer and corporate communications and
corporate brand globally. Skybound recently announced the renewal of its hit animated Prime Video series Invincible for a 5th season, as well as the formation of its first in-house game development studio Quarter Up, which will release the anticipated tag fighting game Invincible VS in 2026.
Skybound Entertainment was cofounded by Alpert and The Walking Dead creator Robert Kirkman. The company’s franchises include The Walking Dead, Invincible, Impact Winter, Stillwater, and others. Through a creator-first model, Skybound has become a launchpad for original stories across all forms of entertainment.
Disclosure: I have family at Skybound.