Google and Facebook still dominate the mobile ad networks, but TikTok and Apple Search Ads are rising stars, according to measurement Singular‘s 2021 ROI Index.
Singular measures the return-on-investment for mobile ad networks. Singular’s 2021 ROI Index analyzes data from almost $10 billion in ad spend for 3 billion installs via over 500 ad networks to highlight the most effective mobile marketing platforms.
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