The top 15 ad networks on iOS and Android when it comes to return on investment.
The top 15 ad networks on iOS and Android when it comes to return on investment.
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Singular study reveals top mobile ad networks for return on investment

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Singular reported that Facebook and Google are still the top performers when it comes to return on investment for marketing campaigns that place ads in mobile apps and games.

San Francisco-based Singular is a marketing intelligence company that optimizes more than $10 billion in annual ad spending. The annual Singular ROI Index sifted through $1.5 billion in ad spend and $2.7 billion in revenue to figure out which mobile ad networks are most effective by platform, region, and vertical category.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.