Singular's latest report reveals consolidation in adtech.
Singular's latest report reveals consolidation in adtech.
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Singular: Apple’s privacy changes drove consolidation in mobile adtech

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Apple’s privacy changes and the resulting acquisition activity drove consolidation in the mobile adtech market, according to a report by measurement firm Singular.

Singular‘s ROI Index 2022 has 29% fewer ad networks, in comparison to 2021. The report sifts data to come up with the world’s best ad networks.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.