Singular founders (left to right): Eran Friedman, Gadi Elishayiv, and Susan Kuo.
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Singular and Apsalar merge to create unified marketing analytics platform

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Mobile marketing analytics firm Singular is merging with mobile app attribution and audience management firm Apsalar today so the two companies can offer a combined product line for businesses.

The combined enterprise will be known as Singular and will offer an important third-party source of mobile user data on the individual level, said Gadi Eliashiv, CEO of San Francisco-based Singular, in an interview with GamesBeat. The goal is to destroy silos of data and give marketers access to new insights into their customers on a more granular level, he said.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.