Sims pioneer Rod Humble takes over Jam City’s TinyCo studio

Mobile game publisher Jam City announced it has appointed Rod Humble, a former Electronic Arts executive, to run its TinyCo Studio in San Francisco.

Humble replaces TinyCo founder Suleman (Suli) Ali, TinyCo’s founder and CEO, who is leaving the company to pursue entrepreneurial ventures. Humble will work with the leaders and centralized services of Los Angeles-based Jam City to run TinyCo. Ali will remain an adviser to Jam City.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.