Shipt and Voldex teamed up on Driving Empire for Roblox.
Shipt and Voldex teamed up on Driving Empire for Roblox.
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Shipt partners with Voldex to gamify shopping with racing game for Roblox

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Shipt, a retail technology company, has partnered with user-generated content (UGC) developer Voldex to make a racing game for Roblox.

The aim is to gamify the Shipt online shopping experience and create an immersive back-to-school shopping experience within the racing game, Driving Empire. The Driving Empire game already exists and has lots of fans, and now Voldex has added this Shipt simulation experience inside of it.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.