Rovio teased more tidbits about the mobile game it’s working on with pop star Shakira. And the title coming from the maker of Angry Birds will have no birds in it.
Shakira revealed in a video that her new game is Love Rocks. In the meantime, the pop star is appearing as a character in an Angry Birds Friends tournament and in Angry Birds 2. This shows that the trend toward celebrities in games — which can help draw more attention and reduce user acquisition costs — is alive and well since the debut of Glu’s Kim Kardashian: Hollywood in 2014.
It won’t be easy to succeed in an increasingly crowded celebrity game market, and that’s why the move away from Angry Birds is interesting. Love Rocks is a new puzzle game, co-created by Rovio and Shakira, featuring a “drop 3” game mechanic that has been in development at Rovio for two years. It debuts October 15 in the app stores.