Hollywood and games have had a weak bond when it comes to making money from each other. But in the era of mobile games, that is starting to change, said Chris DeWolfe, the chief executive of Los Angeles-based SGN.
That kind of thinking drove SGN’s recent acquisition of TinyCo, which had a close Hollywood connection with games such as Mavel: Avengers Academy. The attitude is a lot different from the past, when Hollywood intellectual property owners just thought of games as minor brand extensions for a movie or TV show.
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