September is 2020’s biggest month so far for game industry TV ad spend

The TV advertising spree for gaming brands continued in September with a 76.35% increase in estimated spend, up to $39.5 million from August’s $22.4 million. This is the largest TV ad outlay we’ve seen from the industry in 2020 so far, although it represents a slight (- 0.65%) decline from gaming TV spend in September 2019.

PlayStation was back on top, commanding nearly 46% of the industry’s budget. Overall, 13 brands aired 51 spots over 6,500 times, generating nearly 1.6 billion TV ad impressions. Sports, and in particular the NFL and NBA, were big drivers of impressions for gaming brands.