Sensor Tower: Mobile game publishers continue to reach $1M at high rates

New data from Sensor Tower suggests that app publishers are not making as much money in 2021 as they were in 2020, though they are still making a lot more money than they were five years ago.

Sensor Tower today published new data about which app publishers will reach high earnings this year, and in which categories. According to the new report, 906 app publishers reached the $1 million earning milestone in 2021. That’s almost twice the number from 2016 (475), though it’s less than the 1,003 publishers who achieved it in 2020. Sensor Tower’s report says this is likely “the result of consumer behavior continuing to normalize in the wake of an outsized year for new app downloads in 2020.”