Sensor Tower: Clash of Clans’ battle pass introduction increased revenue by 72%

Clash of Clans debuted its battle pass in April, and the new monetization model helped the mobile game increase its revenues that month by 72% over the previous 30 days, according to market analyst Sensor Tower.

In total, Clash of Clans earned $71 million across the world on iOS and Android. That’s a lot of money, especially considering that the mobile strategy game first released all the way back in 2012.

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Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.