Tencent’s mobile multiplayer online battle arena Honor of Kings is a massive hit particularly in its home turf: China. It has had a slower start in the U.S., where it launched in December with a revamped roster and a new name, Arena of Valor. Now, over six months since its release, it has been downloaded over one million times in the U.S. on the Apple App Store and Google Play and generated over $3 million in revenue, according to market researcher Sensor Tower.
Sensor Tower speculates that Arena of Valor’s slow growth in the U.S. is partly because it has been overshadowed by popular battle royale titles like Fortnite, which has raked in over $100 million in 90 days after launching on iOS. Tencent is undeterred, and it’s continuing to push forward in North America with an esports angle. It showed up at E3 for the first time this year, partnering with esports organization ESL and Razer to host The Valor Series playoffs.
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