The heroes in Deadwood Phobia.

Sandbox VR unveils Deadwood Phobia as Deadwood Valley crosses $52M in sales

Sandbox VR, which operates 50 locations for virtual reality entertainment, has unveiled Deadwood Phobia as the successor to its big hit Deadwood Valley, which has generated $52 million in sales to date.

Developed in-house by the San Francisco company’s own game studio, Deadwood Phobia is the third title in Sandbox VR’s Deadwood zombie franchise. It’s another interactive adventure where you participate in a team of human players who wear VR headsets and fight zombie hordes with plastic guns. A team of two to six players pay about $50 each ($55 during peak times) in the VR experiences, and more than 100,000 a month are playing now.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.