Deadwood Valley location-based game at Sandbox VR.
Deadwood Valley location-based game at Sandbox VR.
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Sandbox VR surpasses $200M in lifetime sales with 150 more locations in the pipeline

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Sandbox VR said it has surpassed $200 million in lifetime sales for its location-based virtual reality entertainment venues.

The milestone comes after a solid 2024, during which Sandbox VR generated $75 million in sales and had more than 1.4 million players across its locations. In March 2025 alone, the company’s locations drew more than 150,000 players, and the company expects monthly players to grow in tandem with store openings, said Steve Zhao, CEO of Sandbox VR, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.