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Samsung Ventures invests in Android microconsole maker BlueStacks

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Samsung Ventures is announcing today that it has made an investment in BlueStacks, the company that has created the GamePop microconsole and Android gaming service.

Under the deal, Samsung Ventures will put an undisclosed amount of money into BlueStacks to help it develop and market GamePop, a white-label solution for cable companies and TV manufacturers to bring mobile games to televisions. It is part of a strategic effort to establish free-to-play or subscription-based Android games in the living room, potentially disrupting the $60 video games offered on game consoles from Nintendo, Microsoft, and Sony. Altogether, BlueStacks raised $13 million in the current funding round.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.