Samsung 837X in Decentraland is based on a store in New York.
Samsung 837X in Decentraland is based on a store in New York.
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Samsung takes a stab at its own immersive metaverse store

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The “Walmart metaverse” was trending on Twitter yesterday from the resurfacing of a 2017 video that made online shopping in a 3D store seem … not so fun.

But Samsung Electronics America is opening the virtual doors to Samsung 837X: an immersive metaverse experience that will teleport you into the flagship store in the heart of New York City’s meatpacking district. And yes, you can pick up your NFTs in the virtual store.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.