Sam Lake is the creative director at Remedy Entertainment.

Sam Lake interview — How storytelling creates value in games

For the past 24 years, Sam Lake has been the creative director at Remedy Entertainment, writing the stories that have become the heart of games such as Death Rally, Max Payne, Alan Wake, Quantum Break, and most recently Control.

He got his start in scriptwriting after his friend Petri Järvilehto, a founder of Remedy, needed a story to go with the racing game Death Rally. With the 2001 shooter game Max Payne, he wrote the script, which turned out to be about four times as long as a lot of movie scripts. But since Remedy had no budget to hire actors, he also served as the face model for the main character (Updated 12/9/19: James McCaffrey did the voice acting).

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.