SAG-AFTRA at The Game Awards.
SAG-AFTRA at The Game Awards in December.
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SAG-AFTRA talent union calls for strike against game companies over AI

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

SAG-AFTRA, the union representing Hollywood talent, announced it has called for a strike against the big video game publishers.

Duncan Crabtree-Ireland, national executive director & chief negotiator acting under the authority delegated by the SAG-AFTRA National Board, and with the unanimous advice and counsel of the Interactive Media Agreement Negotiating Committee, called a strike of the Interactive Media Agreement, effective July 26 at 12:01 a.m. 

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.