The bottle of Bailey's isn't really there.
The bottle of Bailey's isn't really there.
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Ryff raises $11.7M for its real-time brand integration

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Ryff has raised $11.7 million for its business of inserting brand advertisements into commercials, live broadcasts, and streams in real time using digital video and animation technology.

The Los Angeles-based Ryff runs an advertising business where it places virtual objects in a scene of a movie, TV commercial or show, or even live media so that they seem like a natural part of the environment. CEO Roy Taylor said in an interview that Ryff “rewrote the rules of product placement” using proprietary AI technology, which can insert products into fully mastered and edited content.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.