Rvckvs collector's edition for Titanfall
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Rvckvs helps game companies monetize their biggest fans through merchandise

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Gamers want their bling. And to them, that means getting authentic merchandise related to their favorite brands, like a statue featuring a cool mech robot from Titanfall.

Rvckvs (pronounced Ruckus) plans to deliver that bling. The San Francisco startup is providing custom merchandise like cool figurines for the deluxe editions of console, PC, and mobile games. As such, it is blending the game and toy businesses and catering to the most enthusiastic fans in all of gaming, said Jon Middleton, the co-founder of Rvckvs, in an exclusive interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.