Steve Burke of Gamers Nexus uses salt to lower the temperature of his ice-bucket cooler.

PC hardware overclockers created the best YouTube beef of 2018

Over the last year, YouTube stars have used “beef” as a way to promote their personal brands. Jake and Logan Paul appropriated this idea from the rap scene, and they sanitized and monetized it because everything is awful and dumb. But while Jake was busy pretending to defend the honor of his girlfriend so he could make money, PC hardware enthusiasts were creating the actual best YouTube beef of the year.

Last month, Nvidia launched its new RTX graphics cards (read my review). The $1,200 RTX 2080 Ti and the $800 RTX 2080 are powerful and support new, untested features like ray tracing. The 2080 Ti is particularly exciting because it is the fastest consumer graphics card ever made. But what if it could go faster? What if you could use the power of water, ice, and love to make it go faster than any other consumer PC ever? Well, that is the battle some of the top PC hardware channels on YouTube are in the middle of fighting.

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