Romania’s indies chase the global market

The history of the games industry is one of relentless globalization, both in terms of content consumption and increasingly in terms of content production. From epicenters in U.S., U.K. and Canada in the 1950s, game development spread to Japan and the rest of Western Europe in the 1970s. This was followed by a continuous march through Eastern Europe and Asia, culminating with the inexorable rise of the emerging markets. For example, today China is a leading light of the industry, a net innovator in business models and platforms, the largest games market in the world with  $26 billion in revenue and the home of the largest games publisher, Tencent. South Korea is another shining gaming behemoth, generating $4 billion in revenue in a market of only 50 million people, having one of the highest per-paying-player spending averages in the world.

And, we’ve only scratched the surface:  the whole game market is expected to reach a total value of $109 billion in 2017.