Roblox will stage a virtual concert with Ava Max on its path to the metaverse

Step this way to the metaverse. Roblox has a virtual launch party coming with pop star Ava Max, who will sing songs from her new album Heaven & Hell on Friday.

The event is a new way of expanding the entertainment in Roblox, a virtual gaming world with more than 150 million players, who play do-it-yourself games and learn programming on the side.