Ava Max is my favorite pop star. (OK, I just heard about her).
Ava Max is my favorite pop star. (OK, I just heard about her).
Categories

Roblox will stage a virtual concert with Ava Max on its path to the metaverse

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Step this way to the metaverse. Roblox has a virtual launch party coming with pop star Ava Max, who will sing songs from her new album Heaven & Hell on Friday.

The event is a new way of expanding the entertainment in Roblox, a virtual gaming world with more than 150 million players, who play do-it-yourself games and learn programming on the side.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.