Roblox is giving game devs a choice of thumbnails to entice players.
Roblox is giving game devs a choice of thumbnails to entice players.
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Roblox will let game devs personalize thumbnails to attract more players

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

Roblox said it is launching thumbnail personalization to help creators attract more users by showing the most relevant thumbnail to each user on the Roblox home page.

While thumbnails are the tiny images that you tap to initiate a game play, it turns out that the image that is on that thumbnail is extremely important.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.