The aerial view of Roblox's Insomniac Land.
The aerial view of Roblox's Insomniac Land.
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Roblox unveils electronic music festival in the metaverse

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Roblox has partneed with music event promoter Insomniac to create electronic music festivals for its platform.

The companies plan to create the “world’s largest dance music festival, Electric Daisy Carnival (EDC), to the metaverse.” That’s a pretty ambitious statement, but with 43 million daily active users, Roblox is a pretty good contender for the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.