Roblox to hold NFL Super Bowl concert starring Saweetie

The National Football League (NFL) announced today that it plans to hold a virtual Super Bowl-style concert within Roblox. The event, backed by Intuit and developed in partnership with GameFam, will star musician Saweetie. It’s set to air on February 10. In addition, the NFL will launch its game Super NFL Tycoon within Roblox on February 4.

According to GameFam, the concert will help promote the upcoming Super Bowl LVII between the Kansas City Chiefs and the Philadelphia Eagles. The concert will take place within Warner Music Group’s Rhythm City, a social RPG the company launched on Roblox earlier this week. Saweetie’s performance was motion-captured for the event. After the premiere on February 10, the concert will re-air every hour until February 12, the day Super Bowl takes place.