While Fortune100 companies around the world hire self-proclaimed Web3 consultants to figure out their “metaverse strategy” Roblox’s stock is experiencing some serious lows. The often labeled “Covid stock” is seeing “back to normal” in a different light, as kids go back to classrooms and soccer (football!) practice. Meanwhile, venture capital keeps rushing into blockchain games ($1B in funding in the last month alone), and pretty much any startup pitch deck mentioning “Web3 disruption” on its cover slide.
When Adidas buys virtual lands in The Sandbox and teams up with the likes of Bored Apes, and when Nike acquires RTKFT and co-drops the first NFT, launching a mini-world in Roblox like Ralph Lauren or Vans did recently, can feel so 2021. But make no mistake. Roblox remains, by a mile, the closest thing to a “metaverse” where people actually spend time and do things at scale. In the chaos of virtual real-estate booms and NFT ponzi schemes, can Roblox’s strategy of not chasing the latest buzzwords and cash-grab opportunities help them win in the long run?
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