Roblox report highlights Gen Z’s sense of digital self-expression

Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is becoming more and more interested in outfitting their digital avatars, and some say they enjoy it more than outfitting their physical selves.

The report collected data from over 1,500 Roblox users between the ages of 14 and 26. According to the report’s findings, 56% of the respondents find styling their digital avatar to be more important than styling themselves, up from 42% who answered a question similarly last year. Gen Z users also said that they preferred recognizable brands and 52% of respondents said they’d be willing to spend at least $10 a month on digital fashion.