Roblox leads the rise of user-generated content.

Roblox opens new Creator Store to speed game creation

Roblox launched its Creator Store, a new digital store for creators that replaces the previous Creator Marketplace.

The user-generated content platform said the goal of the Creator Store is to foster an ecosystem where creators can safely exchange high-quality assets and solutions including models, plugins, meshes, images, fonts, audio, and video that accelerate creation on Roblox.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.