Roblox offers a path for non-traditional developers to find an audience

Roblox is one of the biggest games in the world. It attracts a huge audience of young people. And that makes it an ideal platform for someone like Anat Shperling, CEO and co-founder of Toya, who is not your average game developer.

“We are a non-U.S., non-traditional gaming studio. My background is film and television, but I consider myself a storyteller,” says Shperling. “Looking at the games industry and the narratives we wanted to share — equal narratives with girls and boys — it was really fascinating for us to partner with Roblox.”