Robin Games' team, with CEO Jill Wilson in the center.
Robin Games' team, with CEO Jill Wilson in the center.
Categories

Robin Games raises $7 million for lifestyle gaming

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Robin Games has raised $7 million in a seed funding round for what founder Jill Wilson calls “lifestyle gaming.”

Such games are geared toward audiences for mobile games that aren’t the typical hardcore targets. In an interview with GamesBeat, Wilson (a former executive at mobile game publisher Jam City) said the idea is to blend lifestyle content with free-to-play mobile games.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.