Riot Games partners with T/Squared on EMEA esports

Riot Games announced today that it has begun a strategic, regional partnership with T/Squared, the marketing agency within TEAM Group. T/Squared will support Riot Games EMEA’s business division, in particular its core products, the League of Legends EMEA Championships (LEC) and the Valorant Champions Tour EMEA (VCT), dealing with all sponsorship deals for the two events.

According to Riot Games, its EMEA — Europe, Middle East and Africa — esports partners include Kia, KitKat, Red Bull and LG Ultra Gear on LEC, and Paysafe for VCT EMEA. T/Squared becomes the commercial partner for these events, as well as all broadcast feeds Riot produces at these events.