Rift’s free-to-play relaunch finds success with the help of social networking site Raptr (exclusive)

Here’s a fact that will surprise no one: People like getting free stuff.

Video game publisher Trion Worlds and gaming community Raptr recently joined forces to promote the free-to-play (F2P) relaunch of the struggling massively multiplayer online role-playing game Rift. Using the Raptr Rewards loyalty program, Trion gave away free copies of Rift and in-game items to the social network’s more than 18 million players. The two companies then worked together to analyze player data collected since first announcing the F2P transition in mid-May.