Resurgens Gaming, the parent company of Ghost Gaming and Skillshot Media, has taken a strategic equity stake in Insight Marketing, a creative agency known for its work in gaming, cryptocurrency, and Web3 entertainment.
The deal marks a major step toward building a more integrated marketing and media ecosystem centered around the gaming industry. As part of the partnership, Insight Marketing will remain independently operated under managing director Julian Caggiano, who will continue to lead client strategy and creative direction.
Resurgens Gaming chief executive officer, Todd Harris, a long-time esports and interactive media executive, joins Insight as a strategic advisor to help guide cross-company collaboration and growth initiatives.
Together, Insight, Ghost Gaming, and Skillshot Media plan to expand joint capabilities across content creation, live events, influencer engagement, and brand partnerships to blend gaming culture with mainstream marketing channels. Skillshot’s production expertise and Ghost’s creator-driven community are expected to complement Insight’s digital-first campaigns for clients in gaming, crypto, and entertainment.
“This partnership represents a shared vision for the future of gaming, content, and community,” Julian Caggiano, chief executive officer of Insight Marketing, said in a prepared statement. “By aligning with Resurgens Gaming, we’re strengthening our foundation and we are unlocking new opportunities for creators, brands, and audiences across the entire ecosystem.”
The partnership arrives at a time when gaming has become the most influential entertainment vertical globally. According to PwC’s Global Entertainment and Media Outlook, the global gaming industry generated more than $227 billion in revenue in 2023 and continues to outpace growth in film and television, trending towards topping $300 billion in 2027.
Resurgens Gaming’s portfolio reflects this trend. Its Atlanta-based operations have focused on merging lifestyle, content, and competition, positioning its companies at the intersection of esports, production, and fandom. Skillshot Media has produced live and virtual events for global publishers and corporate partners, while Ghost Gaming has evolved from a competitive esports team into a full-fledged lifestyle brand and content network.
“Insight has built a reputation for authentic storytelling and cutting-edge digital strategy,” Todd Harris, chief executive officer of Resurgens Gaming, said in a prepared statement. “We’re thrilled to support Julian and his team as they continue to push the boundaries of creative marketing and brand engagement in gaming, crypto, and more.”
By aligning with Insight Marketing, whose client roster spans emerging Web3 firms and established entertainment brands, Resurgens gains a creative extension capable of developing campaigns that authentically engage the next generation of players and consumers.
The collaboration underscores a broader industry shift: as the boundaries between gaming, marketing, and mainstream entertainment continue to blur, creative agencies are becoming key strategic partners in shaping how brands reach digital audiences.